Celebrating Woman in BNI!
We are passionate about business and we admire women!
After our usual Thursday morning meeting, BNI Sterling proudly hosted an inspirational talk titled "Performing at Your Best - Consistently", by the world renowned Victoria Soames Samek.
Victoria is a master clarinettist and saxophonist of the highest technical and artistic standards and who holds a Masters in Performance Science.
This was a fantastic opportunity for those who were keen to sit in on a BNI Sterling meeting and leave with some valuable insight into the nature of business success and the ethos that BNI Sterling thrives upon!
We look forward to hosting many more inspirational business talks and networking far and wide! Watch this space.
Breakfast, Business, and Banter. They're all on the table.
We would love for you to be a fellow member of BNI Stirling.
The more members we have, the more effectively we can grow your business because you have more salespeople (read “referrers”) looking out for you.
We would, therefore, like to extend an invitation to the following professions to join us:
- Event Organiser
- Estate Agent
- Recruitment Consultant
- Corporate Finance
- Foreign Exchange
- Will writer
- Office movers
- Graphic designer
- Managed print company
- Office stationery supplier
If you would like to join us, Click Here
Movers & Shakers!
XCommNet is well known for being at the pinnacle of telecoms and broadband technology.
XCommNet has been heavily involved with 360 degree cameras, while working in Dubai at The Palm and exploring the possibility of LIVE streaming 360 VR from the air or anywhere in remote locations. After excelling in this regard and undergoing complex testing, they saw potential in many market sectors.
Using the teams exposure and a joint effort in 2017, XCommNet have introduced it to market with some key events early in the year:
In January at the International London Boats Show XCommNet gauged a great response from other exhibitors and it went a long way in showing how XcommNet was paving the way in high class arenas.
In June this year, XCommnet took it up a notch and initiated the world's very first LIVE stream 360 from an aeroSPARX aircraft whilst displaying at RAF Cosford Air Show (Official) supporting the #WhittleSTEMinnovationhub and #avaitionskillspartnership.
This was a truly amazing feat, well done Dominic Scott.
Football & Business - One In The Same.
By Justin Wickee
Much like stakeholders in a business, such as loyal customers, avid sports fans believe that their support influences the outcome of the game. Professional sport franchises are in effect, building relationships, with fans that may lead to a transaction by the particular audience, through tickets, apparel, sponsors. Much like a common marketing strategy, whereby organizations use an emotional appeal and create a feeling of belonging based on the collective and aesthetic appeal of their brand, sport teams achieve something similar, either on a professional level or right down to a school level where as one would say, “ has pride in their school and pride in their badge.”
For the sake of analogous elaboration, a football team clearly depicts the direct correlations or similarities between the worlds most popular sport and the world’s most popular way of acquiring wealth.
Strategy – a suitable starting point to kick off with the main similarities. Football and business are rooted in competitiveness and one-upmanship., which begins with taking into account opponents weaknesses and strengths to form a game plan around. From a business perspective, competitive strategy is about being different. It entails deliberately choosing a differing set of activities to deliver a unique mix of value, the core competencies present should be a considerable challenge to imitate. Strategy is a blueprint of desired action which takes account of exceptional factors and anticipated possibilities/
The Football – The football represents Communication/Message/Content - Depending on your position, your role may be to prevent a certain message from being perceived by the opposition, or the opposition's supporters in a certain way, in that I mean, prevent their message to be controlled by competitor from reaching their desired goal.
Different position or departments may be required to pass the ball following a general pattern that gets the message to the relevant player up front in the quickest time, or perhaps the ball may need to travel to a few people for evaluation, before moving forward and feeling satisfied with trying to shoot for goal.
Field - The football pitch that the game is played on can be likened to the actual market or industry that a certain two businesses operate within. The placement of the goals, indicate that in order to portray your message in the desired fashion and get the level of receptivity required for financial gains to be met, the message needs to hit the exact target and if it misses even slightly, the message will not be received and the competitors will have a chance to strike back and learn from your mistakes. The moral of the business may also be affected if a lot of hard work is put in and no reward is seen. The Outlines and yard lines as such serve as guidance for departments and positions and the spectators. The finance department will not be making decisions as to what colour code will make up the new company logo, as such the defensive players will not decide what actions of the left midfielder or the centre forward will take, or for that matter, the style of play that will be implemented on the day.
Players – It is only fitting that the players and their respective positions represent the different staff and their departmental functions. The defensive players can be likened to a combination of financial management and public relations in that decisions and messages by and to the business must always fall in line with the budget constraints and within the desired image of the company. If the opposition's advertising efforts are direct or of a high quality strategic nature. The defenders may not be able to counteract it with defensive PR or a reallocation of budget to circumvent the opponent’s message from reaching their desired goal. The Midfielders and wings are likened to the marketing, sales and various management positions in that they are in the midst of change, they are the link between the core function of the team and the end result, or the staff/players who deliver the final verdict and shoot for goal! The managing director may be in the midfield or up front we with the board of directors, waiting for the team to do fulfil their duties, while they carefully plan the most strategically sound manner and time to strike.
It is always worth reminding ourselves of the core values which are installed in the BNI ethos.
Chris Hayes of Freedom Works has done just that:
Here at BNI Sterling, we’ve been keeping an eye out for members who are living and breathing BNI’s core values and shining a light on their great examples each week during our education slot.
Core Value #1 - Givers Gain.
Givers Gain is the underlying philosophy of BNI. We exemplify that by giving business to others; you will get business in return.
Our members hold this value close and therefore are seen to exemplify it frequently as is evident in the following examples:
Business change consultant Merielle Ghali (MRG Business Associates) has reached out to colleagues and associates that she collaborates with and invited them to attend chapter meetings as a visitor. This has helped her and her associates to seek new opportunities and connections.
IT support consultant Bharat Gorsia ( ) shared some useful and timely advice with chapter members on how to increase their IT defences in the wake of the cyber-attacks in May. Simultech IT are offering a security review for clients who are worried about their environment and a free consultation.
Internet marketing expert William Getts (Brainstorm Marketing) keeps on giving in chapter meetings with his generous advice, support and mentoring to new and established members. His credibility and presence in the chapter help people refer and pass business to him.
Next month, keep an eye out for many more examples in practice of BNI Core Value #2: Lifelong Learning. “We believe in the continuous improvement of personal and professional skills. BNI provides a variety of opportunities to support lifelong learning.”
Putting the time into your power teams.
As you work together on this project it will help to strengthen your relationships and help each other better understand your business area and be able to pass referrals.
If you would like to visit our business networking group, please:
- Click here to book a breakfast with us
- Call William on 0750 237 2844 if you would like to know more.
BNI is quite literally the best way to build a better business. We can help you seize the opportunities to take your business to the next level: making it more profitable, more effective and more successful than you ever thought possible. Everything else is just random networking.
Your fellow members become your unpaid marketing team, actively seeking new business for you.
BNI’s structured, supportive and professional environment is the perfect place to gain practical advice, learn valuable new business skills and achieve best practice.
Word of mouth is still the best way to win new business. BNI shows you how to develop relationships built upon trust so others can confidently refer new business to you.
Written & Compiled by Brainstorm Strategic Marketing.