Merry Christmas from BNI Sterling!
Merry Christmas and a Happy New Year from everyone at BNI Sterling. After a wonderful year at BNI, it culminated in us enjoying our Christmas party at AllStar Bowling Holborn. The food and drinks tasted particularly decadent when enjoyed on the back of a successful December.
BNI Sterling are proud to announce their support of Shelter from the Storm.
Shelter from the Storm is a completely free emergency night shelter providing bed, dinner and breakfast for up to 50 homeless people in London every night of the year.
Chapter members donate personal funds to the charity each week, and Shelter from the Storm staff have joined us for breakfast to talk about their incredibly important work.
Breakfast, Business, and Banter. They're all on the table.
We would love for you to be a fellow member of BNI Stirling.
The more members we have, the more effectively we can grow your business because you have more salespeople (read “referrers”) looking out for you.
We would, therefore, like to extend an invitation to the following professions to join us:
- Event Organiser
- Estate Agent
- Recruitment consultant
- Corporate Finance
- Foreign Exchange
- Will writer
- Office movers
- Graphic designer
- Managed print company
- Office stationery supplier
If you would like to join us, Click Here
Trust, In Your Business
Author: Justin Wickee
Brainstorm Strategic Marketing
The notion of trust has varying, yet fundamental similarities in the minds of people around the world. To set a base for the sake of elaboration; trust can be referred to as the degree of positive expectation that a person has of another person when a situation of risk is apparent. A level of risk is prevalent throughout all aspects of a particular business, whether internally, between staff members and departments, or externally between stakeholders or customer related interactions more specifically. ‘Trust’, in its true sense, takes a considerable amount of time to develop, yet it can be completely eradicated at the click of a finger. Trust is formed by blending equal proportions of consistency, competence, integrity, commitment, reliability and sincerity. Being the glue of relationships, trust is of paramount importance to establish sustainable business partnerships and working relationships.
Internally speaking, a top down approach is necessary to build a culture of reciprocal trustworthiness between all levels of the organization. In the fast paced modern business environment, there is a need for closer, more flexible relationships that assert and respond efficiently to change. When directive communication from upper to middle management is respected and has it's roots in integrity, there will be a supportive and motivational ethos that fuels the actions of tactical and operational business units. Internal departments require this mutual support to respond to the urgency placed on them by demanding consumers and the circumstantial demands that are present in a dynamic market place.
It is worth noting that the very nature of trust, in that it takes lengthy periods of time to develop, means that a short term compromise is required, in order to successfully get underway with the early stages of strategic partnerships. All parties involved initially should be able to place their trust in an agreed structure or a clear procedure that they are working on together. When the execution of plans match verifiable guidelines and the processes can be viewed as transparent, a level of personal trust can begin to supersede the trust in the procedures alone. When personal trust develops within an organization, this will result in :
A willing reliance upon fellow staff members -> cooperative teamwork -> improved execution of calculated risks.
Employees of an organization long for recognition, a significant voice and a position of relative stature. This being said, by instilling a community driven management style and offering workers a shared sense of ownership in company goals and mission, the amount of trust gained will be of astronomical proportions.It is all very well attempting to devise a blueprint of how to build trust between colleagues and trust in the business's mission; however it is dependent on the recruitment of staff that firstly; trust themselves and secondly have the capacity and willingness to trust others.
You cannot pour from an empty glass.
Externally speaking, your trustworthy organization, full of trustworthy people, needs to create an accurate perception of this ethos in the mind of the consumer, as well as ensure that they earn the trust of potential partners and associates. Essentially, the drivers of trust do not change and culminate in the consistent deliverance of promised value, demonstrating ethical business practices, consistently committing to the consumers needs and wants. The public in general have an urge to belong to something of substance, something that is aligned with their particular persuasions. With a vast array of choices available, where financial and time constraints are prodding them in the back to make a hasty decision, they are going to turn to the businesses that they can trust.
So as you can see upon reaching this point, the blog title is not ambiguous after all.
Movers and shakers
Congratulations to William Gets on an outstanding strategic rebranding for long-term client GoGlobal. The rebranding was so successful the company stood up and gave a standing ovation at the launch event. Find out why in this video and case study.
Click here to see what Brainstorm Integrated Marketing Agency is all about.
If you would like to visit our business networking group, please:
- Click here to book a breakfast with us
- Call William on 0750 237 2844 if you would like to know more.
BNI is quite literally the best way to build a better business. We can help you seize the opportunities to take your business to the next level: making it more profitable, more effective and more successful than you ever thought possible. Everything else is just random networking.
Your fellow members become your unpaid marketing team, actively seeking new business for you.
BNI’s structured, supportive and professional environment is the perfect place to gain practical advice, learn valuable new business skills and achieve best practice.
Word of mouth is still the best way to win new business. BNI shows you how to develop relationships built upon trust so others can confidently refer new business to you.
Compiled by Brainstorm Strategic Marketing.